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In today’s episode, we dive into the lesser-known approaches that set high-net-worth individuals and family offices apart from the typical investor. While most people tend to concentrate their portfolios in stocks and bonds, we reveal that the wealthiest families allocate nearly half their portfolios to alternative investments—assets that go beyond the realm of Wall Street.
We also break down complex financial concepts in a simple, actionable format, making this episode ideal for anyone looking to build or refine their legacy wealth. We also explore how alternative investments such as private equity, venture capital, real estate, hedge funds, commodities, and even collectibles can offer unique benefits—like diversification, steady cash flow, and exposure to opportunities rarely found in traditional markets.
This episode is packed with practical insights aimed at helping listeners create generational wealth. Whether you’re just starting your journey or looking for new ways to expand your portfolio, this episode offers valuable guidance on strategies used by the ultra-wealthy to achieve financial freedom and safeguard their assets.
Here’s a wealth secret. The average investor puts 95% of their portfolio in stocks and bonds. But the wealthiest families allocate nearly half into something totally different — alternative investments.
How’s it going, everyone? And welcome to a special solo series of Wealth Strategy Secrets of the Ultra Wealthy. I’m your host, Dave Wolcott. We get a lot of the same questions from our investors about infinite banking, tax efficiency, asset protection, strategy stacking, and how to actually build wealth outside of Wall Street. And we get it.
We know you’re busy, so in this series, I’m breaking down complex wealth strategy topics into short, tactical episodes that you can actually use to build legacy wealth. Whether you’re just starting your journey or fine-tuning your portfolio, these episodes are designed to give you high-impact insights in just a few minutes. So let’s dive in.
An alternative investment is any investment that doesn’t fall into the traditional categories of publicly traded stocks, bonds, or cash. These are often used by high-net-worth individuals, family offices, and institutional investors to diversify portfolios, generate higher returns, or reduce correlation with public markets.
Some types of common alternative investments could be private equity and venture capital, real estate, hedge funds, private credit and debt, commodities and natural resources such as gold, oil, gas, or farmland, and also collectibles and other assets like art, wine, or even classic cars.
Some of the key characteristics around alternative investments include illiquidity — meaning that your money could be tied up for a couple of years.
Also, the investment minimums are typically higher. You also get diversification from the stock market. And you have different risk-return profiles — meaning that some are higher risk with higher return, while others offer steady cash flow like real estate or private credit. They also have unique tax implications with depreciation or carried interest in private equity.
Why investors use alternatives is because they’re looking to reduce exposure to public market volatility, access potentially higher returns, and create income streams. They’re also used as a hedge against inflation and to gain exposure to unique opportunities that are not available on Wall Street.
Thanks for tuning in to our special solo series. If this episode sparked something for you and you’re ready to learn more, head over to holisticwealthstrategy.com and download a free copy of my book. You’ll also get access to our investor community, where we share exclusive educational content, new opportunities, and resources designed to help you accelerate your path to freedom.
And if you want to take it even further, book a call with our team to learn about our virtual family office services or join our mastermind group, where we go deep into building true generational wealth.
I’ll see you on the next episode.
Connect with Pantheon Investments
Download the free Holistic Wealth Strategy Framework: https://www.holisticwealthstrategy.com/
Explore exclusive alternative investments and build true wealth outside of Wall Street with Pantheon: https://pantheoninvest.com

