fbpx

How An Abundance Mindset Leads to an Epic Life

abundance mindset

Listen Here

Justin Breen is Founder/CEO of the global PR firm BrEpic and exclusive connectivity platform BrEpic Network. The purpose of his life is to be a connecting superhero for every visionary, abundance, investment-mindset entrepreneur who shares their stories with the world.

Justin Breen is an active member of Strategic Coach 10x and Abundance 360 Summit. Dr. Peter Diamandis wrote the foreword for Justin’s latest book, Epic Life, which made the Wall Street Journal/USA Today Bestseller Lists.

In this episode, Justin Breen uncovers the art of unlocking your potential by focusing on what you do best. He explains how developing a mindset centered around “endless abundance” can help tap into hidden power and ultimately boost success.

Despite hardships, those with the greatest challenges often possess remarkable strength and resilience. It’s not always about having financial resources; true wealth lies in our perception of ourselves – achieving success both internally and externally. According to Justin, one’s biggest investments should take place within their own home: nurturing relationships with family members is key!

Want to broaden your perspective? Then tune in to Justin’s episode – he imparts thought-provoking wisdom that will challenge and stimulate the mind. This is one podcast you won’t want to miss!

In This Episode

  1. Justin’s background and his father’s influence.
  2. How has Unique Ability changed Justin’s life.
  3. Justin’s abundance mindset and how it affects his lifestyle.
  4. Justin’s biggest goal for 2023.

Jump to Links and Resources

Welcome to today’s show on Wealth Strategy Secrets. Today, we are joined by Justin Breen. Justin is the founder and CEO of the global PR firm BR Epic and the exclusive connectivity platform BR Epic Network. His life’s purpose is to be a connecting superhero for every visionary, abundance-minded, investment-focused entrepreneur who shares their stories with the world. He’s an active member of Strategic Coach 10x and Abundance 360. Dr. Peter Diamandis wrote the foreword for Justin’s latest book, Epic Life, which made the Wall Street Journal and USA Today bestseller lists. Justin, welcome to the show.

Thank you, Dave, and thank you for serving our country. I greatly appreciate it.

I appreciate that, Justin. I’ve been looking forward to having our discussion today. I know the listeners are going to get a ton of value out of this. Part of the framework for our show is a holistic wealth strategy based on my book and our framework for how we see building wealth and life.

A key part of that is really how you define wealth, right? And it’s not always from a financial perspective. One of the first stages in that is all about mindset. Having the right mindset to achieve things. I think Justin will be an awesome example for a lot of folks out there of what’s possible when you have a strong mindset. So let’s kick things off. Justin, why don’t you tell us a bit about how things started for you, from your background?

I don’t believe in randomness. I stopped believing that a long time ago. We’re recording this on January 18th, and it’s the anniversary of my father’s passing. He passed away on January 18th, 1991—32 years ago today. Most sons are close with their dads, but my relationship with my father was a little different. He was 61 when I was born, 61. He’d be 106 now if he were alive. He was a World War II hero, a first lieutenant who was shot down multiple times in combat, many times without a parachute, but he got back in the plane.

At the highest level, you don’t make excuses—you just invest and get back on the plane. He became an attorney at the Nuremberg Trials, the Nazi war crime trials, and later president of an insurance company. From the time I was about 5 when I could understand things, until I was 13 and he passed, every day he would say, “The cream rises to the top. The cream rises to the top.” That stayed with me. It’s the first chapter in my new book, Epic Life, and it’s devoted to him. We only partner with the cream that rises to the top, or those who get back into the plane without a parachute. That’s entrepreneur life.

Awesome. So when did you start your first business as an entrepreneur, Justin?

The cream rises to the top, and you get back into the plane without a parachute. That’s my litmus test. People make excuses, but when you have a father like that, you don’t tolerate excuses. If someone makes an excuse in the Marines, someone dies, right? So you don’t make excuses. I can’t imagine one of your men or women in the Marines making an excuse—it wouldn’t go well.

I started my first company in 2017. I was a journalist for 20 years, but my job salary was cut in half in February 2017. I tried to find a job, but couldn’t. I incorporated on April 16th, 2017, six days after turning 40, with zero business background. I still don’t know what an S-Corp is because I think it’s funny not to learn what that is. Over the next six weeks, I reached out to 5,000 people to find my first five clients. 1 out of 1,000 said yes.

Got the fifth client on June 1st, resigned on June 2nd, and then on June 5th, Robert Feeder, the top media columnist in the Midwest, did a story about me starting my own firm. So that was just the beginning of the first company.

 

Did you have any particular epiphany that made you decide to become an entrepreneur and become self-reliant?

I didn’t even know this world existed. Most people don’t even know it’s out there. The greatest gift of being an entrepreneur is that our kids, who are 8 and 10, get to see this world and then figure out how they can use it.

No, I had no idea. I had no clue what I was doing. I just thought, “Well, I’ll start a company because why not?” I couldn’t find a job, my salary was cut in half, and then I thought, “I’ll name the company BR Epic because I like saying the word ‘epic’ all the time and use the first two letters of our last names.” Now we have two BR Epic companies: BR Epic Scholarship Fund and BR Epic Youth Baseball Teams. There will eventually be a BR Epic Foundation, I think it’s kind of funny.

Usually, entrepreneurs are kind of outsiders in their own family, community, and verticals. The only people who understand us are other top entrepreneurs. I didn’t know I was one of those people until I started my first company.

It’s interesting. I once took a Harvard Business Review online assessment that asked 20 questions to determine if you’re an entrepreneur. I took it about 10 years into my entrepreneurial journey, but I wish someone had given it to me right after college. It would have been great to understand early on—like, do you like to rebel? Then join the Marines.

I find it fascinating. The only thing I write down before meeting someone is their name and their Kolbe score. It’s not about personality—I don’t care about that. I want to know if they’re going to take action.

I’ve spoken with a lot of entrepreneurs who came from the military or are doing both at the same time. I was talking to one of them, Gary Clavin, a coach in Strategic Coach. He graduated first in his Army Rangers class. He said, “In the military, they teach you to be a 10-10-10-10-10 Kolbe.” I said, “Oh, that makes sense.” But you’re not naturally a 10-10-10-10, right? You’re what, 5-7-4-4 or something like that?

Yes, that’s right.

The Kolbe score—we’ve had Julia Waller on. If you guys haven’t checked out her episode, go back and listen to it. It’s all about unique ability. Why don’t you tell us about your experience with the Kolbe score and how understanding your unique ability has changed everything for you?

Everything. My Kolbe score is 8-6-7-1. That’s considered a unicorn score. I don’t think I’ll ever meet anyone else with the same score. Most of the people I talk to are 3-3-9s, meaning a 9 for quick start and a 3 for follow-through.

Most visionaries, have high quick start, meaning they’re always coming up with ideas, but little to no follow-through. If they don’t hire a bunch of people to help, it’s a disaster. But on the rare occasion you meet an entrepreneur with high quick start and high follow-through, it’s like hitting the jackpot. Those people get things done.

I’m married to a stabilizing human—my wife Sarah, a pediatrician, whose Kolbe score is 8-7-4-2. So she has a lower quick start but a higher follow-through. She makes sure I remember to pick up the kids and say thank you to people.

Our kids are both 9 quick starts, and they’re only 8 and 10. They’re full-on visionary maniacs. Usually, visionaries marry stabilizing humans, and I’m lucky to have found one.

For those who may not be familiar with Kolbe, it measures four different dimensions of how we naturally approach tasks:

  1. Fact Finder – how well you handle details.
  2. Follow Through – how good you are at following through on things.
  3. Quick Start – how fast you can take an idea and run with it.
  4. Implementer – how good you are with your hands or physical tasks.

I know you and I have low implementer scores. You’re a 4, and I’d probably be a 0 if there was a score lower than 4!

That’s high for an entrepreneur, though. Most entrepreneurs are 3 or under. If you look at surgeons or architects, they might have higher implementer scores because they work with their hands, but most entrepreneurs don’t need to use their hands—they use their brains.

A lot of people in the Strategic Coach community credit Dan Sullivan and Kathy Kolbe with helping them understand their Kolbe score. I’ve found it to be one of the most transformative things—once you understand your own instincts and how you’re wired, you can create a much more fulfilling life.

Right. You can double down on your strengths and what you’re good at, then let go of the things you’re not good at, building a team around you to support that. And, just like you said, Justin, that happens with your family, too. It happens at work when you’re building a team. 

You find yourself so much more in flow with life when you’re not going against the grain. So, those are fantastic insights, and I encourage people to go to kolbe.com and take the quick test. It’s just 20 minutes to figure that out, and it’s a game changer. Tell us a little bit more about your platform right now. What are you doing? It’s really interesting to see the evolution. I know you’re a big thinker, right? You have a lot of ideas.

No, I don’t. I have almost no idea. Yeah. So, I’m 32 out of 34 in ideation. I have very few great ideas, but my top 3 strengths are Activate, Maximize, and Achieve. So, if there’s a great idea, I activate, maximize, and achieve it. That new book—it’s hilarious because the foreword was written by Peter Diamandis, but the first page of the book says, “In 5, now almost 6 years as an entrepreneur, I’ve had 5 great ideas.” So less than one a year—like 0.8 great ideas a year. 

But if it’s a great idea, I activate, maximize, and achieve it. And unlike most entrepreneurs, I’m not all over the place; I’m ultra-focused on spending time with my family and growing networks. That’s pretty much what I do all day: spend time with my wife and children or connect top visionaries with other top visionaries. It’s a lot of fun. And you still have your PR firm, right?

The purpose of my life is to be a connecting superhero for every visionary, abundance-minded, investment-focused entrepreneur. Not business owners, not consultants, and definitely not human entrepreneurs—but sharing their stories with the world, not just their world, because that bores me. I’m constantly connecting the world’s people.

That’s done through a PR firm. I was a journalist for 20 years and created an entire business based on how PR firms annoyed me for 20 years. So, I don’t actually know what PR firms do, other than annoy me. And then, my second company was created because I was annoyed by platforms that let everyone in. At the highest level, people don’t have time for that. I created an invite-only, high-price-point platform—LinkedIn without the BS.

Got it. That’s essentially the network you’ve created now: the BR Epic Network.

My partner, who’s also in Strategic Coach 10x, his name is Mark Fujiwara. He’s 1596 on the Kolbe, so he’s full backstage, but a 9-quick start. That’s very, very rare. So, he’s the one who created it. I mean, we’re partners, but most of his days are spent doing 8 to 9-figure deals. I don’t have a financial background in them.

We have a book coming out, Mark, me, and then Russ Allen Prince, who is number 1 in the family office space, and he’s the editor of Private Wealth Magazine. So, we have a book about how to build a family office, a multifamily office. Russ is also the editor of Private Wealth, and they have 2,000 subscribers. The average revenue per subscriber is 8 figures, so it has to be the right numbers. If it’s not the right number, it’s meaningless.

Russ keeps telling stories about me in the book, which I’m grateful for. And then, he’s like, “Oh, and you have PR partners—introduce them to me,” and he’ll do stories on them.

So that intro alone is worth a million— I mean, in this world, a million dollars. So, it’s a lot of fun being in that space all the time.

Sure. Tell us, what has been your single biggest learning in terms of connecting people? You’re a 3-1 print. That’s an interesting thing. You want to succeed and achieve, and then for everything to be perfect and right. And so I’m an 8-3 print.

That’s your unconscious motivator. So, that’s strong and self-reliant—succeed and achieve. So there’s no overthinking, no overfeeding. Nothing needs to be perfect. Just execute, execute, execute, execute. The one thing I’ve learned is the only way to do anything and learn anything is to do something. People can talk all they want. To me, talking is meaningless without activating, maximizing, and achieving. 

What I’ve learned is to ignore people who talk but don’t do anything and just focus on people who do something. And that creates endless abundance. It never stops. And that’s a lot of fun because people like that are hard to find at first. They’re hard to find, but once you do, they just keep introducing you to more people like that, and it eliminates what you cost or charge. It eliminates nickel and diming.

It eliminates overthinkers, and that’s fun because then you eliminate most of society, but that’s okay because the ones that actually do something, they’re very grateful for you, and I’m very grateful for them. 

“People make excuses, but when you have a father like that, you don’t tolerate excuses.”

Yeah, it’s amazing. I think a lot of people just don’t give enough credit to the power of a network. I know Joe Polish talks about it—the Genius Network that he creates and such. But, you know, you could get introduced to someone who could give you a multimillion-dollar idea in one meeting. 

Or some insight or connection that could transform your life, right? The power of your relationships is so key. Especially, I think this is interesting, Justin. I’ve put a theme on this year, 2023. There’s so much negative noise out there, in my world—recession loomings. 

Power of networking can literraly give you a multi-million dollar idea in just one meeting.

Ignore that. Don’t even think about it. 

Exactly. How do you manage that? 

We don’t ignore it. We just have a theme for it. 

We ignore it. It’s called mindset. I think it’s gonna be all about mindset. And how you can push that aside, and actually, you know, live with an abundance mindset and push things ahead. So, tell us a little bit about your abundance mindset, how you live, how you think, and share some of that insight with the listeners. 

Talking to me is meaningless unless you do something. Most of my days, I talk to the world’s top ideators, who are all over the place. Then I hear maybe one great idea a month, and I’ll activate, maximize, and achieve that. More often than not, I hear a bad idea, because they’re all over the place, or they’ve torched their families or never had one. I’m like, well, that’s a bad idea. I’ll activate, maximize, and achieve not do that. So that’s how my brain works.

I turn everything into patterns. My favorite pattern is: If you have the right mindset, it attracts the right network and creates the right opportunities. So, the right mindset attracts the right network and creates the right opportunities. We only partner with visionaries who live in abundance and look at things as investments, not costs. Again, visionaries, not business owners, not consultants, not humans, visionaries who live in abundance.

There’s no scarcity. There’s no “what do you cost or charge?” None of that. No negative news. They look at things as investments. If you have an investment mindset, it eliminates the “what do you cost or charge?” or nickel-and-diming people.

What that does is it eliminates arrogant, scarce-minded people and attracts abundant, visionary, investment-minded people, and that’s fun. What I’ve learned is that, usually, but not always, people like us are aliens within our own families, communities, and verticals. The only people who understand us are top entrepreneurs on the planet. So it’s lonely at first because you’re saying things that most humans don’t understand.

But what I’ve learned is you just keep saying them. Eventually, the people who do understand you are the top entrepreneurs on the planet. So, I spend my day with my family or connecting with top entrepreneurs on the planet. There’s nothing outbound, no gimmicks. It’s just creating value for the top people on the planet, and then they create value for you. Yeah, absolutely. It’s so powerful.

Going to the Strategic Coach 10x sessions, and you sit around a room of other entrepreneurs with 8-figure businesses, and we’re all visionaries collaborating on ideas, working through problem-solving, right? And the power you get from that is transformational. Endless. It’s endless.

When you’re a journalist, you don’t get into it for employee count, office space, or revenue. Totally. I don’t—that’s not why you become a journalist. So for me, it’s always been about purpose. Being an entrepreneur just expands that purpose—expanded everything: freedom, income, purpose, time with my family, and spending time only with people I want to talk to. But it’s always been the same.

It’s always been about connecting people and sharing stories with the world. None of that has changed. One of the chapters in Epic Life is called “Name Your Years.” Again, I’m very low in ideation, but if I hear a great idea, I activate, maximize, and achieve it.

My PR partner and great friend, Joe Martin, right before COVID, said, “Oh, I named my years.” I thought, “That’s a good idea. I’ll do that.” So, 2020 was “Global Growth” – every day, global growth, global growth. 

I had conversations with people around the world, joined multiple top global entrepreneur groups, and started partnering with PR partners globally. Global growth every day. 2021 was “No Limits.” Every day, no limits. No limits. When you have no limits, there are no limits. That was fun.

2022 was “Epic Life.” Saying “Epic Life” every day. The name of the book was “Epic Life.” I spent more time with my family than I had in previous years. I also started a second company with someone I’d never met in person until the launch party. That’s Epic Life.

Then this year, 2023, is “Networks.” Just two words: Networks. Our second company already has a few members, but this is the year it takes off because we laid the foundation last year, and we’re ready to get it going this year.

Yeah, that’s great. Tell us a little about your collaboration with Peter Diamandis.

Peter’s a visionary genius at the highest level. I mean, if you had told me almost six years ago when my job salary was cut in half, that Peter would be writing the foreword for a book I wrote, I would’ve been a little confused by that. But that’s a moonshot right there. Right? I guess. Yeah. Well, the right mindset attracts the right network. So, people like Peter resonate with me. Regular humans, though, don’t get it. You know? So, I’m in Abundance 360.

I don’t care about revenue at all. It’s meaningless to me. Most people at my level focus on revenue, but the overwhelming majority of companies and their founders are running 8- to 10-figure businesses. I’m not good at math, but 10 million to 10 billion – that would be 9 figures.

If I’m not in a room like that, I get bored. I get bored because those are the people changing the world. They’re not focused on small-world stuff. So, I’ve introduced a lot of people to Abundance 360 because most of my day is spent talking to people who should be in Abundance 360. I tell them, “Hey Peter, I’ve written a book about how to build collaborative global companies while putting your loved ones first.” I think that’s the message people like us want; they just don’t know how to do it. And Peter’s like, “Sure, I’ll write the foreword.” So, thank you!

That’s how it works. My brain turns everything into patterns. So, I see a 4-stage process to starting a business:

  1. Get to Get – pure getting. It’s fine. I reached out to 5,000 people to get my first five clients. Start there.
  2. Give to Get – you’re mostly getting, but you’re giving a little bit. For example, you give two intros to get 10 clients.
  3. Give to Get – you give more, but you’re still trying to get. For example, you give eight to get two clients.
  4. Give to Give – but only to people who get it. This is where the visionary abundance mindset comes in. You endlessly give to people like Peter regardless of whether they give anything back. It’s immaterial. They’re the ones who understand what I’m talking about.

That’s what I’ve learned over and over.

It’s a completely different mindset to not be worried about making the monthly number, whether you’re working for someone else or paying your bills. It’s all about philosophy and mindset. It’s about what you can achieve. Do you have a particular wealth strategy or framework that you follow?

No. I don’t care. Again, as a journalist, I don’t care about that stuff. It’s meaningless to me. I just did an assessment the other day about wealth strategy, and it was scored on a scale of 100. I scored 2 out of 100 for wanting to discuss financial strategy or talk to a wealth manager. Just leave me alone. I don’t care. Just let me live my purpose. Most entrepreneurs wouldn’t be like that, but I am because I’m a journalist. I don’t care about that stuff.

At the end of 2018, I made more money than I ever thought possible in one year, and I had never been more miserable. So, I thought, “That doesn’t make any sense. I’m supposed to focus on wealth, right?” But it was the most miserable I’ve ever been. So, I’m glad I went through that. It was a good learning experience.

The most miserable people I know are often the most damaged, yet they have the best coping skills. Entrepreneurs tend to be the most damaged people with the best coping skills. They have the highest IQ, highest EQ, and the most guts. They use those coping skills to create massive wealth or grow their businesses. But often, it’s at the expense of something meaningful – no family, they torch their families, no real connection. I’m not that person. Bad idea. Activate, maximize, achieve – I’m not doing that.

And that’s why we think there’s a huge difference between being wealthy and being rich. Being rich is about material things and making a lot of money. Being wealthy is about mindset, health, and having the right purpose. It’s fascinating because a lot of this is psychological.

We’re talking about mindset. What does being successful and living like a billionaire mean to you? It’s about spending time with your family, working on big ideas, and making an impact. Whether you have a billion dollars or not, it’s your ideal vision of what life could be.

Most people, especially entrepreneurs, think in 10x terms – wealth, employee count, office space, locations. That’s fine. For me, I only have two 10x goals. One, because I’m a 100% simplifier and see everything in patterns. But the only two 10x goals are experiencing life with my family.

If you have a good family life, you have a good life. If you know someone who has had a good family life but has not had a good life overall, introduce them to me. I’ve never met that person, and I don’t think I ever will. But if you know someone like that, I’d like to meet them.

That’s one part of it. The other 10x is networking on a global level. When you do that, you create endless opportunities for yourself and your network. I haven’t done anything outbound to make this happen. Let’s talk a little more about that.

Tell us about networking on a global level. I think a lot of us tend to think geographically—we’re kind of constrained by the areas we live in. Business owners, for example, tend to think regionally.

I don’t talk to those people because they’re business owners, not visionaries. The formula for creating a successful global company is simple: see a problem, create a solution, and solve the problem. That’s how successful global companies work.

For example, a PR firm annoyed by the current PR landscape creates a solution. It solves a problem, and boom—a successful global company. It doesn’t matter where someone is located or how big their company is. What matters is whether you’re a visionary, if you live in abundance, and if you view things as investments—not costs.

“The formula for creating a successful global company is simple: see a problem, create a solution, and solve the problem.”

All I hear is, “We’re tired of being the best-kept secret, and we want to get more media attention, usually at a global level.” Sometimes it’s national or regional, but that’s about creating credibility and validity for your brand. Who you are, where you’re located—none of that matters.

Shows like this one are replacing mainstream media because they’re led by entrepreneurs, not journalists. These shows allow a deep dive into someone’s story, and the audience could be located anywhere. That’s irrelevant. I’m guessing that a regular person is not tuning into this podcast. But a visionary will. Shows like these are transformational, transactional platforms for entrepreneurs. That’s all they are.

Whatever you are going to do, activate, maximize, and achieve. This is the ultimate key to success.

Makes sense.

It does make sense, but it’s interesting because I don’t think a lot of people see it this way unless they’re exposed to a higher level of thinking or surrounded by a network that has this type of vision. It’s kind of like the “crabs in a bucket” analogy.

You’re trying to move up to the next level, but there are people—whether family or legacy friends—who pull you back. It’s just like crabs in a bucket: you’re trying to escape, trying to reach a new level, but they’re holding you back.

Sometimes, you have to let go of those relationships, even if it’s painful. It’s about being able to elevate your network and relationships. In StrengthsFinder, you’re a maximizer, relator, and responsible with a disciplined focus. I’m thankful for that. I’m curious, though—what’s your dead-last strength?

I’m dead last in empathy and second to last in being included. For people like you, I have endless empathy, but I don’t understand people who make excuses or who are overly inclusive. My companies are based on endless empathy and inclusion, but only for top visionaries.

As for most people like us, we’re kind of aliens in our own families or communities. The only people who truly understand us are top visionaries.

The other thing I do is simplify everything into patterns. I keep making bigger investments to be in smaller rooms, but the people in those rooms are making a bigger impact. Bigger investments, smaller rooms, bigger impact. And that allows me to spend the biggest investment—my time—in the smallest room, which is with my family, where I can make the most impact. It’s the same formula: invest bigger to be in smaller rooms with bigger impacts.

This way, no crabs are climbing out of the bucket. You eliminate the crabs.

Yes, eliminate the crabs. When your networking room costs $250, it’s filled with crabs. So, you move on. Then, there’s a $500 room, a $1,000 room, a $2,000 room, and a $5,000 room. Eventually, you’re in $25k-a-year rooms, and that’s where I want to be. It’s the only place where I can learn anything.

No, that’s a great formula—a way to think about it. Because most people don’t look at the world that way. They’re not thinking like this.

Exactly. Most people are playing not to lose, not playing to win. So I ignore that world. They’re not doing anything, and they don’t get it. I just surround myself with people who give to give, but only to those who get it. That eliminates all the noise and distractions that most people deal with.

Justin, what’s your biggest goal for 2023?

Thank you. So, for most entrepreneurs, that’s a good question. For me, I just want to spend more time with my family. My biggest goal last year was to go on a baseball trip with my sons. We went on five games in five days across five different cities. So, this year, that’s still my biggest goal—to make sure we do that again. We’re going to go east of Chicago this year. From a business perspective, I also want to get the second company humming, but without the first goal being accomplished, the second one is meaningless.

Absolutely. The family has to come first. It’s the bedrock that supports everything else.

Exactly.

Justin, if you could give just one piece of advice to the audience about how they could accelerate their lives, and cultivate an abundance mindset, what would it be?

Besides writing the bigger check, regardless of what that is—when I first started my first company, the “bigger check” was $250. The key is to take action because the only way to learn anything is by doing. I kept talking to people who didn’t understand what I was saying until one day I was in a $500 room. A guy there said, “I don’t know what you’re talking about, but the owner of my company does. His name’s Gary Clavin.” So, I talked to him, and he said, “You shouldn’t be in a $500 room. You need to be in a $10,000 room.” 

So, I wrote the check and joined Strategic Coach. But, again, I’m a full activator, so I don’t like giving advice. But, if you’re thinking about doing something, just do it. Whether it’s sending an email to someone in business, starting your next company, or finishing your book—just execute. Don’t overthink it. Just do it.

That’s powerful. I completely agree. I’m a 7 on follow-through, so I support that. It’s all about getting things done. It doesn’t need to be perfect. It’s progress over perfection.

Exactly. It’s amazing when you see people who are doer-thinkers. Most of the people I work with are 8s or 3s, or 3s and 8s. My partner’s a 3-8, and you’ve learned that’s how the entrepreneurial world works—it’s about execution, not about making everything perfect.

You’re a 4 on Quick Start, right?

I’m a 5. I’m a 6653, middle of the range.

Oh, right! On the Kolbe assessment, you scored 5744, if I remember correctly.

My firm’s only partnered with one person under a 7 Quick Start in almost six years—Jason Lowe, who’s a 5. But, I don’t think he’s a 5; he’s probably an 8 or a 9. And I would guess you’re probably a 7, 8, or 9, not a 5. You’ve got a selective high Quick Start, which makes sense with the way you’re doing things.

I agree. And for the listeners, if you want to find out your Kolbe score, I highly recommend checking it out at kolbe.com. It’s super insightful. Justin, you also mentioned the Print Score, which is another powerful tool. It’s like the next level after Kolbe. I went to the Coach Couples Connection last year to celebrate my 24th anniversary with my wife.

Oh wow, congratulations! My wife and I, Sarah, are celebrating our 15th this year. She’s an 87428, and we’ll be at this year’s Couples Connection on May 4th.

That’s awesome! It’s great to understand how we work with each other, especially when you know your Kolbe scores. For example, Sarah and I have similar high Fact Finder scores, but different follow-through levels, which really helps explain how we manage things at home.

Absolutely. It helps when you understand how you each process things and where your strengths are.

Justin, I appreciate you coming on the show today. There’s been so much great insight shared here. If people want to learn more about what you’re doing or pick up a copy of your book, what’s the best way for them to connect with you?

Thank you! They can visit my website at brepicllc.com, where they can find a mindset scorecard through the Strategic Coach platform. It takes about five minutes and is a great tool for people to qualify or disqualify themselves based on their own mindset. And my latest book is called Epic Life. Huge thanks to Dr. Peter Diamandis for contributing to it.

That’s awesome. Thanks again, Justin, for spending your valuable time with us. I appreciate it.

Thank you, David.

Important Links

Connect with Justin Breen

Connect with Pantheon Investments