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Many entrepreneurs start a business to create freedom—only to find themselves working more than ever.
In this episode, Dave Wolcott sits down with entrepreneur, bestselling author, and 
Lifionaire founder Jason Wojo to discuss how business owners can stop trading time for money, build companies that operate without them, and intentionally design a life centered around freedom, relationships, health, and purpose.
In This Episode
- How to shift from being trapped in your business to becoming a true business owner
- Why creating a clear personal vision should come before building your business
- Practical frameworks for scaling your business while reclaiming your time, energy, and freedom
Jason Wojo is a serial entrepreneur, bestselling author of Business for Life, founder of Lifionaire, and business coach who has helped thousands of entrepreneurs build profitable businesses without sacrificing their health, family, or personal fulfillment. His mission is helping business owners create businesses that support the life they truly want—not the other way around.
Jason introduces his Freedom Formula for designing a life-first business, emphasizing that success begins with creating a clear personal vision before scaling a company. He also shares the SEAD Framework—Strategy, Elimination, Automation, and Delegation—to help entrepreneurs escape the operator mindset, reclaim their time, and build businesses that continue generating value without requiring their constant involvement.
This episode covers entrepreneurship, wealth strategy, business strategy, financial freedom, passive income, cash flow, business systems, leadership, mindset, work-life balance, business automation, alternative investing, and wealth building strategies for entrepreneurs.
One of the only ways that I know of to shortcut your own learning is by piggybacking on the experiences of others. And so like when you hear a belief like that, I wouldn’t automatically discount it, but rather say like, hey, how can I assimilate this belief? And how can I start to act as if like this is true for me too? Because that’s what’s going to make you take the actions to see the results that we’re talking about.
How’s it going everyone, and welcome to another episode on Wealth Strategy Secrets of the Ultra Wealthy. One of the biggest misconceptions in entrepreneurship is that success requires sacrificing your family, your health, and your freedom. But what if we’ve been chasing the wrong definition of success all along? That’s why I’m excited to welcome Jason Wojo, entrepreneur, bestselling author, founder of Lifeonaire, and creator of a movement helping business owners build businesses that support the life they actually want. Not the other way around. Jason has founded multiple successful companies, coached thousands of entrepreneurs, and developed practical frameworks that help business owners escape hustle culture, create financial freedom, and design businesses that can thrive without them being trapped inside every day. Because at the end of the day, wealth isn’t about owning a business. It’s about owning your time, your relationships, and your life. Jason, welcome to the show.
Super excited for our conversation, man.
Yeah, 100%. This is literally one of my favorite topics. And I love— without spoiling the spoiler alert here, I’m going to let you talk about your business to the audience. But, you know, as an entrepreneur, right, I’ve launched, I think, 5 businesses now over the past, you know, 20-some-odd years. And it’s fascinating, right? Because we chase a certain dream that we have about, you creating impact, solving a problem, right? Doing something really meaningful as an entrepreneur. And then sometimes along the way, we get stuck, right? We get, you know, we’re grinding really hard. Things have to get done. You have deadlines, you’re wearing many hats, a lot of these things.
And sometimes I think it’s easy for people to get a little bit lost in the journey on why we started the journey in the first place. And so today, I think this is going to be an excellent discussion to help keep us grounded and why we created our businesses, which for most people, it is about freedom, right? It’s about creating freedom in our lives. And that could be freedom of time, freedom of relationships, freedom of money, you know, to kind of create that, that big life and fulfill those dreams that we really wanted to do along the way. So that being said, Jason, you know, tell us actually how you got here and really how the business that you’re doing today has really evolved and how you’re helping people.
Yeah, man. Well, you really said a bunch of things that I’m excited to talk about because one of the things that I think we do and we tend to do as entrepreneurs is we work past the solution. And to your point, we forget the real intent behind what we anticipated our business to be all about, and then we end up more enslaved to our business than ever. And so, I walked this path. And so, you know, I got my very first job actually outta college. So lemme back up. I thought the key to a great life was having a great job. I had no business owners in my family.
I didn’t even know an entrepreneur. And so I went to school and I, I didn’t want just a good life, I wanted a great life. So I got 2 bachelor’s, a master’s, and a PhD. And, uh, 15 years of school, literally 15 years of school. Got my very first job and I realized like I could not work for somebody else. I just, I just couldn’t do it. I need, I couldn’t control, I couldn’t give away that much control or autonomy over my life. And so, I get into my first business.
And because I kind of like to do, you know, try to go big as much as I can, I actually started 3 businesses at the same time. And very quickly, I found myself just working all the time. And in fact, during that time period, one of the consequences of that is my wife at the time, you know, wanted a divorce because she said, you know, she felt like we were roommates, we’d fallen out of love. And, you know, my business was really the most important thing to me.
Yeah.
And now, of course, back then I said, you know, this is for us. Like, this is just, you know, I’m making great money. This is my very first year of business. And if you just hold on, I, and Dave, I remember using this analogy. I said, I feel like the new iPhone at this side, sorry, this is the best I could come up with at the time. But I said, I feel like the new iPhone just came out, is just coming out today. We’re in line at the Apple Store, first in line. They’re opening in 5 minutes and you’re getting outta line.
Like, if you just gimme 3 years, 5 years the most, you’ll never have to work again. We’ll be set for life. Yeah. And she didn’t care. And rightfully so. Like, I had sacrificed the things that are most important to business. And so from there, my journey towards helping people through my own pain and mistakes, helping people avoid those things and create lives and businesses that complement each other versus compete with each other has just been something near and dear to my heart. And that’s what I find the most fulfillment from these days.
And because— and I think it’s a natural thing. Like, I get it. Like, entrepreneurs are typically very ambitious people. They like, you know, checking the boxes and the significance and the rewards and the accolades that come along with success. But sometimes exactly what you said before is exactly what happens is the things that matter most are the ones that, you know, get put not even in the back seat, they get put in the trunk.
The journey starts with what you want your life to look like, not what you want your business to become.
Yeah. No, 100%. That really resonates. And I think it’s interesting that, you know, there’s a lot of cultural aspects to this too, especially in the US, right? Where the grind culture is so prevalent and we really wear being busy like a badge, you know. And when you have your own business, I mean, it’s literally there. You can be working nonstop, 24/7, 7 days a week. There is always work to do, right?
Yes.
But as you evolve, you have to really be very intentional about how you spend your time. And one of the things, you know, I’ve discovered through my coaching and evolution, which is really an interesting way to look at it, is it’s not only really time, But, you know, we all— we have the same amount of time as Elon Musk in a day, right? But we also only have 100 energy units on any given day, right? And there’s certain activities in a business or in life that actually drain and deplete those units much quicker, where there’s other units that, you know, if it’s your unique ability, your working genius, you know, you’re in flow state, whatever, you know, that is for you, how you describe it, that can actually take much less energy. In fact, it can actually boost your energy sources being in that flow state, and you create the most value, you know, for other people. So in the architecture of my business and how I spend my time, I’ve been increasingly scrutinizing, you know, how I spend my energy. Can that energy be focused on the absolute highest impact that I can create as well as the highest amount of energy to get that leverage.
Man, I love that concept. And I think it’s totally valid. And one thing you mentioned in particular that I want to just double-click on is like, it’s an evolution. And I understand that when you’re starting off in a business, you feel like you have to do it all and it gets off the ground solely through willpower and just sheer effort. But at some point, you can’t sustain that for any length of time without causing damage to other parts of your life and perhaps even yourself. And so, a recalibration, I believe, needs to constantly be recurring where you’re always— Clate Mask told me this. Clate was one of the founders of Keap or Infusionsoft. And he’s like, as a business owner, you got to continually break pieces off of yourself and get rid of them and give them to other people and give them to automation and give them to other things aside from yourself so that you can focus on the things that light you up.
And that are the highest and best use for your business. And I also think there’s a parallel to that to your personal life too. Like there are certain things in our personal lives that really call to us and that we need to give attention to or they wither and die very, very quickly. And so I think balancing that energy seems like a very, very important ambition for people. Although on the surface it may feel like, well, I just need to make money or I just need to grow my business and I have an exit. I need to You know, get this multiple. But, but I’d encourage you to kind of stop and reconsider that for a moment because there’s a lot at stake.
Yeah, 100%. So, do you have any thinking frameworks or tools with which, you know, you help your clients that we can help the audience really think about how can we really get clarity on what really matters?
Yeah. So we, the way we teach it is kind of a 3-step process. It starts— number one is creating your vision. And I’ll talk about each component separately, but basically, it starts with vision. Then the second component is an active business that is retrofitted to that vision. So if we can agree that the biggest purpose of business is to give you the life you want, then you need to know by definition what that life looks like. And not just a pie in the sky, like 50,000-foot view, but very tangibly, what— how do you want to spend your time? You know, who is that with? What are you doing? How much time are you spending in your personal life and what are you doing there? And how much time are you spending in your business and what are you doing there? So we have our active business, which is again catered to your personal life. And then the third step to that is, and we probably won’t necessarily get into this unless you want to, which is like, hey, now that we have an active business that’s generating healthy revenue, we’re going to peel some of those profits off into assets to provide some cash flow for us as well.
Not another business. Very important. This is kind of a hands-off kind of thing, but it really all starts with the vision. And so the reason the vision is so important is because all of your decisions are going to be based on And compared with and contrasted with what you say is important to you. And so I found a couple of ways to help people figure that out because oftentimes people are like, well, I don’t know what I want to do. I don’t know what I would do if it wasn’t for work. And in fact, I’ve spoken with people who literally are afraid to not work because they’re fearful that they don’t know how they would spend their time and they’re afraid of free time. And so taking the time to create your vision is one of the best things you can do because that also It does 2 things.
One is it keeps something objective in front of you. So you have your own built-in accountability as to, hey, you wrote this down. You’re saying this is important. You’re saying date night with your wife or your husband is important to you every Friday. Are you going to treat that with the reverence that a million-dollar client would also be held with? And so you have something like that. It also helps you really kind of base all of your decisions in the business from that as well. One of the great questions and one of the ways that I think is powerful to do this is to do a couple things. Like, for one, if you were to create 2 versions of your eulogy— now, this is a morbid thought for a moment here, but like, we’re all gonna die.
The stats on death are pretty convincing. It’s 100%. And so if someone were to read your eulogy, number one, if you passed today, what would they say about you if they could not lie and had to tell the whole and complete truth and they knew everything about you? Like, what would they really say about you? Were you that generous person who spent time building others up, or were you selfish? And were you a good steward of your talents? And that’s one thing that can really kind of give you a little bit of an insight as to what adjustments you may need to make. And the second version of that would be, hey, what do you want them to say? And then that gap can really help you identify the areas in your life that you’re lacking. You’re not the parent that you want to be, or you’re not the husband or wife you want to be, or you’re not the contributor in your community that you aspire to. And so, that insight can be a little bit painful, but it’s also very empowering because now you can see like, hey, here are some things that genuinely need attention.
Yeah, I love that. We start with that as well, focusing on the vision that’s in my book, The Holistic Wealth Strategy, as well. You know, basically, if you don’t have a target, you know, you’re going to miss every time, right? So you’ve got to understand where you’re going to. And then the interesting part of that process really is once you’re crystal clear on that vision statement, it’s actually less about really achieving the vision because you have a little bit of a gap to get there, but it’s really about this identity shift of who you become along the way.
Yeah.
Right? So, kind of defining that next level up in the evolution and self-actualization of yourself, you know, through creating the vision is the transformation itself, right? So, I think that’s pretty, you know, valuable to go through that process.
Creating a vision isn’t just about achieving a destination, it’s about becoming the person capable of living it.
You know, when I see someone create a vision for the first time, usually it’s filled with a bunch of things like, hey, I want to have, you know, $1 million in my bank account. I want to make, you know, $50,000 a month of passive cash flow. I want my, you know, 5,000 square foot house. I want the M series. It’s a lot of haves. And then as I see, as people evolve, not everybody, but as people evolve, typically now it kind of goes to experiences. I want to experience these things. I want to do these things.
And then the third step is what you said, where like, hey, I want to be this kind of person. I want to show up in the world as this kind of person. And it is a grad— it is a kind of a graduation. It’s a scale. And there’s still elements of each component. But what I see is it really becomes Not just about the stuff, but like who you are as a human and what you’re all about. And I think that is something that will make you feel very different than just another zero in your bank account. We were talking about this before we started recording, you know, another zero in your bank account at some point is not going to feel any different.
Yeah. So the name of your business is Lifionaire.
Lifionaire. Yep. Yep. Just think the word millionaire except with life.
So can you define what that means to you? Right. We focus on wealth in this community, but we believe really in holistic wealth, right? Which really encompasses all the different dimensions of health, like relationships, spiritual capital, intellectual capital, emotional capital, all these different dynamics of it. So help us understand how you actually define what that means to you.
So to me, well, yeah. So like I said, think of the word millionaire except with life. But if I were to define it more clearly, think of someone, it’s someone who is rich in the areas of life that matter to them. And that last part is really important because many people, and we have, for instance, we have a live event and people come in and they’re telling us what they’re, you know, one of the first questions we ask them is like, hey, what’s your definition of abundance? And almost all the time, not quite all the time, but like very frequently we’ll have people say it’s about a dollar amount or, you know, something along those lines. And by the end of the event, they’re realizing what they want for themselves is very different than they originally perceived. And I think that’s normal because if you’re around people that are all go-getters and hustlers and it’s all about revenue and margins, like you’re gonna, You’re going to fit that mean, you’re going to fit that median. And so taking the time to deconstruct what you really want versus what society says you should want or what the culture rewards or, you know, what your accolades are going to be. Like when I got my PhD and, excuse me, till I was 41 years old, almost every conversation with my mom was, Jason, you have a PhD from Duke.
Why aren’t you running a lab? Why aren’t you in academia? You should be in biotech. You should be a professor. Like, and so the reason, and by the way, no harm. I mean, she loves me to death. Like she had the best intentions for me, but she was doing what the rest of the world does to us, which is like imposing their own beliefs and perspectives on us. And sometimes we just get caught up with that because it feels good to be acknowledged. It feels good to look successful in the eyes of others. But if behind closed doors you are unfulfilled, It’s not going to be the success you’d hoped for.
Yeah, you said something really key there, which is it’s all focused on the life you want to create, right? And I think especially now, it’s so prevalent in society that, you know, we have this, you know, FOMO going on or, you know, things like social media or keeping up with the Joneses. It’s constantly in your face that, you know, there’s, there’s a bigger car, there’s a nicer house, there’s someone with more money, you know, like something is always happening. Like all around us, and you know it takes someone who’s you know number one very emotionally intelligent and grounded to really understand what’s meaningful to them. Number one, and then number two, I think it’s really important to then take that and then like you say really you know create your vision from that. You know so you’re intentionally spending your time building your business, and even if you’re a W two, I mean it’s the same thing, right? How are you? creating that lifestyle that you want to live that’s really, I would call it a billionaire lifestyle, trillionaire lifestyle, right? Where you feel most fulfilled.
I think if you win at somebody else’s game, you’re not going to be happy with the result. And so instead, what if your definition of success was, I want to be the best parent or the best spouse, or I want to impact the most lives, or if you’re a spiritual person, I want to bring the most glory to God, or whatever that is for you. Like, that’s the rule you need to live by. And there’s an element of courage that goes along with that because it could very well be different and people could look at you like you’re crazy. Like, so maybe you downsize the, you know, the house from 10,000 square feet to 2,000 and you feel better about it. Or maybe it means you’re not willing to buy the boat or the car, and it’s only because you don’t want to put in the time away from your family to earn that amount of money. And so you could be looked at like with, you know, a little bit sideways if it differs from what, you know, traditionally people view success as, which, like you said, is material things.
Tell us about your freedom formula.
Yeah. So the freedom formula is essentially what I mentioned before, which is the vision comes— the vision coming first, the building, building an active business. And there’s a few things in there I want to touch on for a second and then taking those profits and putting them into cash flow producing assets. And this is something that ideally I encourage people to consider doing debt-free. And we can get into that topic if you want. That could be a longer conversation. But the way that I want to touch on the business in particular, because this is where a lot of people get hung up, there’s within your business, any business that is run by an operator is going to bottleneck. It’s going to cap out at some point.
The constraint is you. And so, in my book, Business for Life, I talk about this process where you’re going to start off again with the vision that we talked about before. We’re going to go through a stepwise process of elimination, automation, and delegation in that order so that we can free ourselves up from the operator role and actually start being an owner and working on the things like you mentioned before that give you energy, that are the highest leverage use, that really are the things that kind of get you fired up and help fuel your lifestyle versus Versus, you know, have friction with that.
Yeah, no, that makes a lot of sense. And are there any, you know, rituals, habits, or structures that you have to actually work on your life as well? Because it’s interesting, we also talk about that, you know, yes, shifting from, you know, working in the business to working on the business. But I find that you also have to intentionally create time to actually work on your life, right? Your personal life and those things that matter. If you’ve ever Have you ever wondered how the wealthy use energy investments to reduce their tax bill while generating cash flow? We just answer to every question on camera. Go to pantheoninvest.com/energy to find out.
For me, one of the big things I do, I take fairly seriously is quiet time for me every day in the morning is something that I found very valuable. That could be just reflecting, praying, meditating, journaling, just time to step out of the busyness of life. That I find oftentimes that’s where my best insights come from because you just, you cannot, at least I can’t, I don’t really have any big breakthroughs when I’m in the weeds. And so, it’s when I take that time to do that that I seem to make those kind of leaps forward in business and in life. And the other thing I’d say is that opportunity also comes when you focus on your health. And so, one thing that I’ve been passionate about for years now and I’m form this in a different life, a competitive bodybuilder. And so, you know, going to the gym and taking care of my health is another huge thing, which also helps me perform and show up as my best, both in business and in life. I think, you know, if you’re not, if you’re not healthy, if you’re, if you’re low on energy, if you don’t feel good about the way you look or you just, you’re just unhappy or, you know, you’re not as physically strong or agile as you could be, that’s going to hold you back, man.
I got a, I got an 8-year-old now. Well, I have 3 girls. Pray for me. My 8-year-old is like 70 pounds and she still wants me to pick her up and carry her on occasion. And I think of this because I realize like, man, like I need to keep working out because I don’t ever want to be that dad that says like, no, I can’t pick you up or no, like I can’t, you know, or I can’t run around the backyard with you. And I want to be able to do that stuff. So being physically active, you know, sometimes people are like, oh, I don’t have time to do that. But I’d really encourage you to To reconsider that because that will have huge downstream long-term consequences if you do and if you don’t.
Yeah. No, 100%. Totally agree with you there on health. So, so important. It’s really the foundation. And really, you know, I always tell people, you know, investing in yourself is really the best investment you could ever make. And, you know, that’s spiritually, mindset, your health, right? All of these different things. Jason, you also talk about another interesting concept, and we can tie this in as well from investing to Robert Kiyosaki, who inspired so many people into playing a different game versus just taking all of our assets, throwing it into the stock market, and thinking that’s investing, right? But one of my favorite books from him was actually The Cashflow Quadrant, right?
Yeah.
Once I read that, it just made so much sense. So, As a quick refresher, so I know there’s probably only 1% of the audience that hasn’t read this. And if you haven’t, you must immediately. But it’s a 4-quadrant, right, that talks about being an employee as one on the left-hand side, a self-employed person, then a business owner who runs actually a business system, and then an investor. So, there’s 2 big takeaways. One is you know, when you’re on the right side, you pay the least amount of taxes, right, as a business owner and investor. And then also you can actually create the most amount of freedom. And actually, Robert didn’t totally talk about it this way, but as a true business owner or investor, you create the most amount of freedom in your life, right, versus being self-employed, you know, or an employee.
So I know you also have a process called the SEAD process around building a self-sustaining business. And many of us entrepreneurs hear about that process, but it’s easier said than done.
Yeah. Yeah. So I think that, well, one of the first things to wrap your mind around when it comes to becoming a business owner versus an operator is there’s a, I think that a lot of entrepreneurs believe themselves to be superhuman in some regards where we just feel like we can do the work. And of course, we’ve all use, certainly I have, and if we haven’t used them, we’ve certainly heard other people say them, is that nobody can do it like us. It’s faster to do it myself. It takes too long to train people. Nobody wants to work. Like, we could go on a whole episode on all the excuses people have for this.
But underneath all of that, I think, is an insecurity that number one, you may not be needed and your importance and your identity could be compromised. Like, who are you? My wife and I were recently watching Mad Men, you know, on HBO, and one of the guys gets fired and he literally says, you know, who am I if I don’t go into that office every day? And so many times I think the business, because we all know, most of us know how to kind of run a business and we know that we should delegate, we know that we should automate and this is, and even eliminate. And that’s the SEED process, the elimination, automation, delegation. The S stands for strategy, which again gets back to vision. But we don’t do it because many times we either are too far down into the rabbit hole to even have a chance to do this, or like we’re not really comfortable with the idea of our business like not needing us anymore. And that can be a very discomforting place for people to feel. I also feel like maybe there’s a little bit of ego in there, you know, speaking for myself too, like I just, at least for myself, I should say. Where, you know, I kind of enjoyed a little bit of the hustle and the adrenaline that was going on with it.
And I still work hard, but I do it within very— and this is the important part— I do it within very, very narrowly defined boundaries or bookmarks for my workday. So I do not work while my kids are still home before they go to school, and I do not work when they’re home. So I have to fit in my gym time, my meals, and all my work time within, you know, about a 6-hour window every day. And so it can be done, but it’s a matter of do you want it bad enough and do you see what this is costing you when you are the bottleneck in your business, when you are that self-employed business owner? Now, the other thing to consider here, and I want to just— what I really think is valuable here is helping people identify some of the constraints that people have around this. The other realization is if you’re a solopreneur or even a, maybe you’re not a solopreneur, maybe you have a couple of VAs or a small team, like that business, if it relies on you, is not worth very much if you ever want to plan an exit, number one. And number two is if you ever want to take time off or God forbid something happens to you, That business is going to stop running. And the last thing you want to worry about is putting food on your family’s table because you had a car accident and you can’t walk now for 3 months. And so, there’s a lot of really logical reasons that have some emotional impact as well and feasibility like that to really consider moving from that self-employed quadrant to a business owner.
Yeah. No, some really good points there. And I think When you can remove yourself, you can see how your team actually operates. Can they be autonomous? Right. And then, like you say, can you actually just focus your time on the most, the highest impact type of activities? You know, because that’s truly what’s going to give you some scale. But I think most people, the real challenge is it’s actually the psychology of it. You know, like you say, your ego is kind of in the way. Like, how do I kind of let go? Right.
You know, especially as entrepreneurs, right? Just being high achievers and wanting to do everything, wanting to be involved in that. One of the things that I’ve done to, you know, try to change that paradigm shift is like, you know, every year for the past couple of years, you know, I try to tell myself, okay, basically I have to stop doing 50% of what I’ve been doing, you know, to get to the point that I’m doing. And it’s really hard, right, to really kind of push to that next level. So I think it all happens internally.
I love what you said there too, man. And then 50% is an amazing goal. I love that for you, man. That’s very inspiring. And what you’ll realize when you do that is that you fast forward a couple of years, you’re going to be saying no to things that would have been your highest use just a few years ago. Like, that would have been the best thing you could work on back in the day, but now you have to say no to it. Because there’s a better opportunity available.
Yeah. No, 100%. Any other, you know, frameworks or thoughts, you know, that you have, you know, from your book that’s come out in terms of, you know, creating this ideal life and being, you know, completely in charge of your destiny and your freedom?
Yeah. Let me give you 2 things. The first one is this can, if you’re going to start doing this, we already talked about the vision. It’s useful to have what I call a BAM, a business architecture map, which is essentially think of mind map or a tree diagram back in high school. And what you do with this diagram is you map out every role, component, position, and responsibility in your business. And then that will be the tool that you can use to now determine, hey, should, number one, should I eliminate this? Is this, this, should this thing even be in our business anymore? Or is this an outdated component that no longer contributes to the vision or to the output of our business? Okay, what are the things that are left that now we’ve gotten those off table? What are things left that we can automate? And this list is growing daily because of because of AI, and there’s there’s so many things you can automate. I love automation. I’m an automation geek when it comes to that stuff, not because I love the technology, because I love what it can do for my business and my life.
And then lastly, once you’ve labeled all those things, now you say, okay, now which of these things are below? My target wage, which are below what the value I bring to the business and the things that I should be giving to other people. So that’s kind of just a map of your business that I found very valuable for people to kind of really take the time to sketch out. Because many times, many of our businesses become like, I don’t know if you’ve ever seen those houses that were built like in the ’30s or ’40s or ’50s. And like there’s a guest, there’s an in-law suite off the bathroom. And then off of that is like another sun, like a porch and a deck. Like none of it makes any logical sense for the layout. That’s the way our businesses kind of evolve. Like we don’t have that vision.
Early on typically. And so we just have this monstrosity. It’s like a Frankenstein business. So that’s one tool. The other thing that I find, and this isn’t a tool, but it’s really valuable because one of the mindsets that I frequently encounter is, hey man, like there’s no way possible, you know, I can get all the work done I need to get done in, let’s say, 20 hours a week. 20 hours a week is a pretty frequent average that I see people put on their vision, like, I want to work 20 hours a week and there’s no way I could do that. And many people have that belief. So let me just give the listeners in the audience just a few pointers to maybe try to shift their belief system around that.
So number one, we’ve all heard of the 80/20 rule, Pareto principle, which says that the majority of your outputs come from the minority of your inputs. In other words, if we take a 40-hour workweek, 20% of a 40-hour workweek is 8 hours. So that says that those 8 hours, that 20%, that 8 hours of our work week gives us 80% of the results in our business. So clearly that’s way less than 20. Another piece of evidence is there’s something called Parkinson’s Law that says the time required to finish work will expand or contract based on the available time you give it. So we’ve all experienced this too. So, you know, you’ve If you were in college and it took you, you know, you had a term paper due in 3 weeks, it took you 3 weeks. You had it due in 3 days, you did 3 days.
You know, we know this is to be true. And this is, that was Northcote Parkinson who developed that principle. Here’s another one. 2017, a study was done in the UK. They self-reported, office workers self-reported, which we know tends to favor and approach those results more optimistically than if they were actually like followed. They reported of an 8-hour workday, the average person worked 2 hours and 53 minutes of real tangible work. Let’s round that to 3 hours a day. That’s 15 hours a week.
So like, obviously I’m, what I’m trying to do is just show the pattern here that it is 1,000% possible that you don’t need to work 60, 80 hours a week. Now, yes, there are busy seasons to business just like there are in life, but if you’re constantly running around with your hair on fire, And you can never catch up and you can never step off that treadmill, there’s something wrong. And the last thing I’ll say is this, you know, if you’ve ever gone on a vacation on a, say, a Saturday morning and your plane leaves at 5:00 AM, you get more done that Friday than the previous Monday through Thursday because you have to. What if you approached every day with that same urgency based around what you’ve put down on your vision as saying is important to you so that now you have a reason to get that work done instead of surf Facebook, instead of doing the stuff that you know you shouldn’t be doing doing anyway, that, you know, you shouldn’t be in there doing your own books, probably. You probably shouldn’t be out there, you know, fixing flappers on your rental’s toilet. Like, those are the things I think that really give us a lot of— help us really be very, you know, expedient with the things we need to get done so we can live the life we want to live. Yeah. Yeah.
Really sage advice there. And I think really having that focus to change your belief system. Like, one belief I’ve been working on changing is basically the less I work, The more money I make.
Yeah.
So it’s totally counterintuitive. But as you believe things, it’s interesting how money will actually flow to you, right? The less you stop chasing it and the more you can change that belief system.
I love that, man. And that is something I absolutely believe to be true. And depending on where your audience is now, some people are not going to believe that. But I will tell you, We listen to the people who have been there before you. One of the only ways that I know of to shortcut your own learning is by piggybacking on the experiences of others. And so when you hear a belief like that, I wouldn’t automatically discount it, but rather say, hey, how can I assimilate this belief and how can I start to act as if this is true for me too? Because that’s what’s going to make you take the actions to see the results that we’re talking about.
Yeah. Jason, tell us about your book, man.
So yeah, labor of love took me over 3 years to write this thing.
Wow.
It’s called Business for Life. You know, my friend, some of my friends are like, oh dude, I wrote mine in like 6 months. I’m like, dude, must be nice. Like, that did not happen in my case. And so the Business for Life book is really kind of like my flagship message to people like that. It is 1,000% possible. To have both an amazing business that is profitable, that is successful, and have an amazing life that is fulfilling and you’re doing and have the freedom for the things you want. And so like, this is really the message I— is my ambition to share with the world because I see so many business owners that are burnt out, that are at wit’s end, that are thinking about throwing in the towel.
And this is a blueprint to get out of that. Now, if I got to tell you one thing, there is some mention of the mindset that we spoke about, but there’s a lot of tactical steps in there as well because I didn’t want it to be a high-level book that just shared with the generalities or the amorphous concepts of business, but rather, how do you actually do this and how does this show up in business? So, I’ve taken lessons that I’ve used with my own businesses as well as at this point hundreds of other students and clients that I’ve had as well to take them and put them in the book that’s in a usable format for anybody to apply. Love it.
If you could give just one piece of advice to the audience about how they could accelerate their own journey, what would it I think it’s just to first believe that it’s possible, like really like wrap your head around the idea.
And if you, if you have a hard time with this, do some research and find people that are having, that actually are living this and have the life you want to live and the business you want. Because you’ll see it quite frequently. There’s not that much difference between them and you. Like maybe they’re a little bit further ahead, but they are human. They have the same, you know, 12, 24 hours in a day. Like you mentioned, they are not You know, necessarily intellectual superiors or anything like that. And it’s not the grind formula that, you know, they just, they’re just working 100 hours a week. That’s not it either.
It’s a perspective and a mindset shift that will make the other parts of your life and your business possible. Love it.
Jason, thanks so much for coming on the show today. Really appreciate all of your wisdom that you shared with the audience. And if people want to, you know, check out your book or your coaching or anything, where’s the best place they can reach out?
If you want to check out the book, you could just go on, head over to Amazon to grab that. It’s called Business for Life. Or if you want to learn more about Life and Air and our events and our membership, you could head over to lifeandair.com.
Awesome. We’ll make sure we get that in the show notes. Thanks again, Jason.
Thanks, Dave.
Thanks for listening to this episode of Wealth Strategy Secrets. If you’d like to get a free copy of the book, go to holisticwealthstrategy.com. That’s holisticwealthstrategy.com. If you’d like to learn more about upcoming opportunities at Pantheon, please visit pantheoninvest.com. That’s pantheoninvest.com.